Marketing Communications, 4ed
Marketing Communications: engagement, strategies and practice uses theoretical frameworks and a wealth of examples to encourage students to adopt an analytical and reflective approach to the subject. Unlike most competing texts that describe the ‘How’ behind Marketing Communications, this book provides the ‘Why’ behind Marketing Communications.
Pret: 163.00 RON
Business Ethics and Values
Business Ethics and Values introduces students to the complexities and principles of ethical issues by focusing on developing ethical awareness and the ability to argue business ethics matters.
Pret: 190.00 RON
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